Thousands of donors acquired
Empowering Change Through Regular Giving
The 25:40 Initiative transforms lives through regular giving and donor acquisition, helping charities thrive and make a lasting impact in communities across Britain and the World.
Together, we can create a brighter future for everyone.
We inspire contributions that make a difference in the lives of many.
Helping Through Donor Acquisition
The 25:40 Initiative is making a difference through regular giving and donor acquisition. Our mission is to connect charities with compassionate donors, ensuring a lasting impact on communities and those in need. Together, we can and WILL make a difference!
Matthew 25:40
What is The 25:40 Initiative?
The 25:40 Initiative is a mission-driven fundraising agency dedicated to securing sustainable, regular giving donors for charities through ethical engagement methods, including residential and event-based recruitment. Our goal is to create a lasting impact through monthly giving.
How does your donor recruitment work?
We utilise two main channels for donor recruitment: residential door-to-door engagement, which focuses on high-quality interactions, and face-to-face conversations at events, where we inspire potential donors about the charity and the importance of regular giving.
What makes your approach unique?
Our approach is unique because we are deeply committed to ethical engagement and forward thinking, ensuring that our methods and goals align with our mission of serving charities and those in need. We emphasise the profound impact of monthly giving on long-term funding for non-profits. At 25:40, our team has raised millions and will raise millions more in the future.
How can charities partner with you?
Charities or contract holders can partner with us by reaching out through our website. We highlight the benefits of sustainable, regular income over one-off donations, positioning ourselves as a reliable engine for their long-term funding needs.
What career opportunities do you offer?
We offer career opportunities for individuals who are passionate about ethical fundraising and want to join our mission-aligned recruiter team. Interested candidates can find more information on our Careers page, where we welcome applications from dedicated individuals.
Alternative approach to fundraising?
We have created a tried and proven method of fundraising that is sure to bring in a higher ROI for charities whilst also increasing their brand awareness, social media following, and so much more. Contact us to learn more.
Get in touch with us.
You can get in touch with us through our Contact page, where you can fill out a form or find our contact details to reach out directly. Alternatively, you can utilise our live chat box.
★★★★★
At The 25:40 Initiative we specialise in helping charities acquire regular giving donors, one-off donations with the possibility of them being regular givers in the future. Plus we improve brand awareness, social followings and much more.
Alexander Krastev (Christian, Father, Change Maker)
The 25:40 Initiative